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Tag: customer research

Posted on February 19, 2019March 10, 2019

How to conduct market research during consulting projects

The most important piece of advice to all management consultants was given by Dr. House in the famous TV show: Yes. Everybody lies. They do it to save their position or to seem in control. Quite often they simply don’t know. If you want to be a true badass consultant you cannot let lies slow …

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