Essential Segmentation Methods for Management Consultants & Business Analysts

If you are participating in a consulting project devoted to Sales & Marketing or Strategy most likely you will have to either do segmentation or analyze existing segments of customers. You will try to achieve it on the basis of internal data, market research as well as other external data. That’s why today we will …

Types of consulting projects

Management consultants have learned to sell all sorts of weird projects to their clients. Some of them were born out of the need of the customer. Others were developed internally by the consulting firms. Consulting projects differ drastically and I will try to shed some light on the main types of projects you can come …