How to use Funnel Analysis in practice?

Funnels and funnel analyses are great tools that can help you find problems and opportunities, optimize processes as well as manage projects. They are widely used by technological firms. However, many industries are still not using them, despite their big potential. In this post, I will show you the main concepts. For more details, I …

Essential Segmentation Methods for Management Consultants & Business Analysts

If you are participating in a consulting project devoted to Sales & Marketing or Strategy most likely you will have to either do segmentation or analyze existing segments of customers. You will try to achieve it on the basis of internal data, market research as well as other external data. That’s why today we will …